Words by Ed King / Pics courtesy of Hey Honey
On Saturday 6th July, The Assist celebrate the launch of their new single, ‘It’s Just a Dream Away’, with a special headline show at The Sunflower Lounge in Birmingham – support comes from George Pannell and Flake.
Doors open 7:30pm, with tickets are priced at £7 (+bf) – as presented by Hey Honey. For direct gig info and links to online ticket sales, visit the Facebook event page by clicking here.
It’s been a busy 12months for The Assist. Since launching their debut Lost EP back in August 2018, the self-described ‘council pop-rap-rock’ four piece have been popping up all over the world – from the Made in Chelsea soundtrack to a it six date tour across Russia, it seems everybody wants a piece. Not bad for four lads from Walsall, who once told Clash Magazine they formed because they ‘felt we could do something better than the bands all the girls at school were talking about.’ And so, they did.
But alongside The Assist’s seemingly Faustian pack with the Devil of pop-rock melodies, beginning with the seductively bouncy croon of ‘Tell Her How You Feel’ back in 2016 and cemented with follow up singles ‘Wonderful’ and ‘Give it to Me’, their growing success comes down to graft. I guess being cherry picked by This Feeling to be the king-making promoter’s Band of the Month back in Feb 2017 would have helped add some national attention to the mix, but that kind of industry recognition doesn’t come without some serious groundwork.
Since forming in 2014, The Assist have thrown themselves into a touring schedule that would make many lesser rock-Gods-in-waiting curl up into the foetal position in the middle of the M1 – but one that has seen them appear alongside a staggering line up of luminaries, including the Happy Mondays, Blossoms, Black Honey, Ratboy and The Twang. And whilst most musical bucket lists would be pretty ticked off with those stage sharing credentials, The Assist’s list of accolades are only just beginning.
More on that later, as Birmingham Review will be catching up with The Assist to get all this from the horse’s mouth. Watch this space. But right now, there’s a more pressing matter than a litany of pats on the back and biography soundbites. On Friday 5th July, The Assist release their latest single – a 3min summer anthem that has FESTIVAL FEVER written all over it, ‘It’s Just a Dream Away’.
Vocalist, Mike Stanton, is arguably on his finest form yet – belting out the titular aspiration with a glorious Midlands twang. But with a tinge of Madchester also lurking in the background, this tempered pop rock power punch could be the ‘breakthrough single’ that every band considers selling a soul for. And with both the great and good of Radio 6 and a growing global fanbase behind them, the world is quite literally becoming more and more their playground.
But there’s still time to catch them without having to spend a month’s rent with Aeroflot (we told you they just toured Russia, right…?) as The Assist will be basking in some closer to home glory with a special launch party gig at The Sunflower Lounge on Saturday 6th July. Tickets may have sold out, we’re not 100% sure, but they probably will if they haven’t already. We’re suggesting investing in an advance ticket or two, click here for more details.
And if they have gone, gone, gone… then in the words of the late great Mr Bullseye himself, let’s have a look at what you would’ve won.
‘Just a Dream Away’ – The Assist
The Assist comes to The Sunflower Lounge on Saturday 6th July, celebrating the launch of their new single, ‘It’s Just a Dream Away’, with support from George Pannell and Flake – as presented by Hey Honey. For direct gig info and links to online ticket sales, visit the Facebook event page by clicking here.
For more on The Assist, visit www.facebook.com/TheAssistBand
For more on George Pannell, visit www.facebook.com/georgepann74
For more on Flake, visit www.facebook.com/flakebrum
For more from Hey Honey, visit www.hey-honey.co.uk
For more on The Sunflower Lounge, including venue details and further event listings, visit www.thesunflowerlounge.com
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