INTERVIEW: The Assist

Words by Ed King

“For me, this song was just about portraying a message that if you want to achieve something then it’s just a dream away.”

On Saturday 6th July, The Assist celebrated the launch of their new single, ‘It’s Just a Dream Away’, with a special headline show at The Sunflower Lounge in Birmingham – alongside George Pannell and Flake as support.

Launching their debut Lost EP back in August 2018, it’s been quite a year for Midlands indie pop rockers – with a steady flow of gigs across the UK underpinning an evolving sound and the singles to prove it.

There’s also been bit of a musical milestone abroad, as The Assist were invited on a six date tour across Russia with The Twang and Riscas – including a chance for the Walsall four piece to play a headline set at the Ural Night Music Festival in front of 12,000 strong audience.

Released on Friday 5th July, ‘It’s Just a Dream Away’ has already been picking up a fair amount of momentum and attention – to listen to ‘It’s Just a Dream Away’ click on the single artwork to your left, or the following highlighted links to stream it via Spotify or The Assist’s Soundcloud page.

And with The Assist‘s Lost EP finding a respectable place in both Spotify’s United Kingdom Top 50 and iTunes’ Top 10 Indie charts, alongside another track from their back catalogue lined up for the Made in Chelsea soundtrack, it’s not bad going for a band that once off the cuff described themselves as ‘council pop-rap-rock’.

There are plans already underway to release second EP, with another festival also in the offing – this time a little closer to home, when The Assist will stand at the top of the Smirnoff Presents Saturday night bill at Sheffield’s three day Tramlines music event on 20th July.

So, it looks set to be another busy 12months for The Assist – but don’t just take out word for it…

Ed King caught up with The Assist lead singer, Mikey Stanton, a few hours before their single launch party at The Sunflower Lounge on Saturday 6th July – click on the video link below to see the full interview with Birmingham Review.

Interview with Mikey Stanton from The Assist @ The Sunflower Lounge 06.07.19

The Assist released their latest single, ‘It’s Just a Dream Away’, on Friday 5th July – available to stream through Spotify, the band’s social media and Soundcloud page. For more on The Assist, visit www.facebook.com/TheAssistBand

The Assist headline the Smirnoff Presents Saturday stage Club Totem on 20th July, as part of this year’s Tramlines festival in Sheffield. For direct gig info, click here to visit the Facebook event page.

For more from Hey Honey, visit www.hey-honey.co.uk
For more on The Sunflower Lounge, including venue details and further event listings, visit www.thesunflowerlounge.com

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NOT NORMAL NOT OK is a campaign to encourage safety and respect within live music venues, and to combat the culture of sexual assault and aggression – from dance floor to dressing room.

To learn more about the NOT NORMAL NOT OK campaign, click here. To sign up and join the NOT NORMAL NOT OK campaign, click here.

If you have been affected by any of the issues surrounding sexual violence – or if you want to report an act of sexual aggression, abuse or assault – click here for information via the ‘Help & Support’ page on the NOT NORMAL NOT OK website.

BPREVIEW: The Assist – single launch party @ The Sunflower Lounge 06.07.19

Words by Ed King / Pics courtesy of Hey Honey

On Saturday 6th July, The Assist celebrate the launch of their new single, ‘It’s Just a Dream Away’, with a special headline show at The Sunflower Lounge in Birmingham – support comes from George Pannell and Flake.

Doors open 7:30pm, with tickets are priced at £7 (+bf) – as presented by Hey Honey. For direct gig info and links to online ticket sales, visit the Facebook event page by clicking here.

It’s been a busy 12months for The Assist. Since launching their debut Lost EP back in August 2018, the self-described ‘council pop-rap-rock’ four piece have been popping up all over the world – from the Made in Chelsea soundtrack to a it six date tour across Russia, it seems everybody wants a piece. Not bad for four lads from Walsall, who once told Clash Magazine they formed because they ‘felt we could do something better than the bands all the girls at school were talking about.’ And so, they did.

But alongside The Assist’s seemingly Faustian pack with the Devil of pop-rock melodies, beginning with the seductively bouncy croon of ‘Tell Her How You Feel’ back in 2016 and cemented with follow up singles ‘Wonderful’ and ‘Give it to Me’, their growing success comes down to graft. I guess being cherry picked by This Feeling to be the king-making promoter’s Band of the Month back in Feb 2017 would have helped add some national attention to the mix, but that kind of industry recognition doesn’t come without some serious groundwork.

Since forming in 2014, The Assist have thrown themselves into a touring schedule that would make many lesser rock-Gods-in-waiting curl up into the foetal position in the middle of the M1 – but one that has seen them appear alongside a staggering line up of luminaries, including the Happy Mondays, Blossoms, Black Honey, Ratboy and The Twang. And whilst most musical bucket lists would be pretty ticked off with those stage sharing credentials, The Assist’s list of accolades are only just beginning.

More on that later, as Birmingham Review will be catching up with The Assist to get all this from the horse’s mouth. Watch this space. But right now, there’s a more pressing matter than a litany of pats on the back and biography soundbites. On Friday 5th July, The Assist release their latest single – a 3min summer anthem that has FESTIVAL FEVER written all over it, ‘It’s Just a Dream Away’.

Vocalist, Mike Stanton, is arguably on his finest form yet – belting out the titular aspiration with a glorious Midlands twang. But with a tinge of Madchester also lurking in the background, this tempered pop rock power punch could be the ‘breakthrough single’ that every band considers selling a soul for. And with both the great and good of Radio 6 and a growing global fanbase behind them, the world is quite literally becoming more and more their playground.

But there’s still time to catch them without having to spend a month’s rent with Aeroflot (we told you they just toured Russia, right…?) as The Assist will be basking in some closer to home glory with a special launch party gig at The Sunflower Lounge on Saturday 6th July. Tickets may have sold out, we’re not 100% sure, but they probably will if they haven’t already. We’re suggesting investing in an advance ticket or two, click here for more details.

And if they have gone, gone, gone… then in the words of the late great Mr Bullseye himself, let’s have a look at what you would’ve won.

‘Just a Dream Away’ – The Assist

The Assist comes to The Sunflower Lounge on Saturday 6th July, celebrating the launch of their new single, ‘It’s Just a Dream Away’, with support from George Pannell and Flake – as presented by Hey Honey. For direct gig info and links to online ticket sales, visit the Facebook event page by clicking here.

For more on The Assist, visit www.facebook.com/TheAssistBand

For more on George Pannell, visit www.facebook.com/georgepann74
For more on Flake, visit www.facebook.com/flakebrum

For more from Hey Honey, visit www.hey-honey.co.uk

For more on The Sunflower Lounge, including venue details and further event listings, visit www.thesunflowerlounge.com

________

NOT NORMAL NOT OK is a campaign to encourage safety and respect within live music venues, and to combat the culture of sexual assault and aggression – from dance floor to dressing room.

To learn more about the NOT NORMAL NOT OK campaign, click here. To sign up and join the NOT NORMAL NOT OK campaign, click here.

If you have been affected by any of the issues surrounding sexual violence – or if you want to report an act of sexual aggression, abuse or assault – click here for information via the ‘Help & Support’ page on the NOT NORMAL NOT OK website.