OPINON: Spotify could be the saviour of independent music, instead it chose to help the big boys

Mark Roberts – The Mothers Earth Experiment @ The Dark Horse 13.07.18 / Ed King

Words by Mark Roberts – from The Mothers Earth Experiment

£9.99. That’s all it costs for you to rent all the music you could ever want every month. A steal you say, an absolute bargain, slap me silly and call me Brenda, it’s magnificent. This is all very true; at no point in music history has music been more accessible or cheap. This is the nirvana of the music listener, an endless supply of different bands and different styles, but is it the nirvana of the music creator? Is streaming the best delivery system for artists and listeners? 

You see, there’s an underlying inequality with streaming services and that is based in how they pay their artists. I’m going to use Spotify as an example because it’s the largest and because I know Spotify in and out, but this is symptomatic of all streaming services and isn’t meant to attack one business.

To calculate royalties, Spotify take all the money from all the subscribers in the world and divide it up based on individual plays on the service – ergo, the more listens an artist gets, the more money they get. You may be sitting there thinking “seems fair enough, what’s the problem?” but let me show you why it isn’t necessarily fair.

Imagine I’m running a massage parlour (the normal kind you dirty bastard) and I put a relaxing meditation album on… twelve hours a day, five days a week. Each song is three minutes long, that’s twenty songs an hour for twelve hours, 240 plays a day, 1200 plays a week, 62,400 plays a year. One single account can play 62,400 songs in a year for £120. The chances of a regular listener ever playing this much music is nigh impossible (if anyone has listened to this much music in the last year I’d love you to get in contact cause I think I’d like to give you a medal). This essentially means that business accounts, and what they listen to, are worth more than the average listener. Is it necessarily fair to base the money given to this meditation album on how many listens it gets when they’re all coming from one person, me?

This means that the reach and scope of your music is irrelevant it’s all about how many times it gets clicked on. It also means that the shorter your song, the more streams it can get in a year. This rewards short songs and penalises epic songs purely for being what they are.

One of my favourite people in the world, Jack Stratton of Vulfpeck, realised this incredibly early on. Vulfpeck decided to make Spotify their bitch and released an album they called Sleepify. It contains ten songs at 31-32 seconds each, all of which are… absolute silence. They asked fans to play Sleepify whilst they slept; with the songs being such a short length, over one eight hour sleep one person could rack up just under 960 plays a night. If you really loved Vulfpeck you could just keep it playing all day, which would equate to roughly 2880 plays. Sleepify was, you guessed it, pulled by Spotify for breaching terms and conditions, which term or condition however is still unknown today. Jack said, “it was removed under the terms violation that the artist shan’t make money” (basically they realised they’d gamed the system). Sleepify was estimated to have earned Vulfpeck about “$20000 in royalties” before it got taken down, which they used to fund a tour to the places that played Sleepify the most.

As you can see, Spotify and streaming services like it reward short content as well as content that’s played on repeat. They also reward bigger acts with bespoke deals, meaning acts like Pink Floyd – who wouldn’t join Spotify for years – get more than say The Orielles per play. I don’t think that’s fair, but unfortunately that’s capitalism in a nutshell (don’t get me started on capitalism).

You may at this point be wondering how the hell anything can be done about it; what can we do to avoid the pitfalls of streaming music and the way it affects smaller bands and larger songs? Well it’s actually rather simple. Right now Spotify takes all those £10 subscriptions, adds them together, and divides them between every play on the service. What if it was done the opposite way around though? What if Spotify took each person’s £10 subscription, calculated which bands and artists they listened to, and distributed their £10 out by the percentage of time they listened to each artist over a month? For example, if I listened to Radiohead for 30% of my listening time, The Grateful Dead for 30%, and Portishead for 40%, then Radiohead and The Grateful Dead would get £3 each and Portishead would get £4. Obviously Spotify would need to take a cut of that ten pounds to make a profit, but you get the point with the simple use of numbers.

Firstly, the fact that you would be calculating actual listening time and not ‘plays’ would mean that whether a song be long or short it wouldn’t matter; each second of music would be as valuable as the next. Secondly, by taking your £10 subscription fee and dividing it by what you listen to, it means your money is going directly to your favourite artists rather than going to artists that other people streamed a lot that year. It also means that if my massage parlour is listening to that meditation album all day every day, the meditation album will only get the full £10 a month subscription fee I pay, not some ridiculous amount of money.

If it’s so simple, why don’t they do it? The answer, I suspect, is money and influence. Can you imagine artists like Beyoncé or Arctic Monkeys to be over the moon about losing some revenue? They would most likely just say no to the new terms and leave the service. Spotify fears that above all else. However I fear that if Spotify could just play the game, hold its nerve and grit its teeth, eventually the big artists would blink first and come back, realising the mistake they’d made by leaving.

Maybe revolution is just around the corner; maybe we just need a new service for smaller acts, maybe we don’t. All I know is that currently small acts are getting shafted and it’s the fault of the streaming services. If you want to support a small band you could game Spotify to try and give them more revenue, but I’d say just go out and see their shows and buy their merch for now. Maybe one day we can bring egalitarianism to streaming, but for now it looks like nothing will change soon.

Mark Roberts is the lead guitarist/vocalist for The Mothers Earth Experiment. For more on The Mothers Earth Experiment, visit www.themothersearthexperiment.wordpress.com

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NOT NORMAL – NOT OK is a campaign to encourage safety and respect within live music venues, and to combat the culture of sexual assault and aggression – from dance floor to dressing room.

To sign up to NOT NORMAL – NOT OK, click here. To know more about the NOT NORMAL – NOT OK sticker campaign, click here.

BREVIEW: The Mothers Earth Experiment @ The Dark Horse 13.07.18

The Mothers Earth Experiment @ The Dark Horse 13.07.18 / Ed King

Words & pics by Ed King

I never played at the Whisky a Go Go. I was never in the house band; I was never Morrison. As much I wanted to be, mine was another time, another room. Another stage. Mine was breakbeat, rave, and those pills that had nothing to do with weight loss.

But The Mothers Earth Experiment, tonight, they get close. Close enough for me to start my review with wishes and references. Close enough to make me walk out the door and leave everything behind. Close enough, and what are we if nothing but shallow dreams. But fuck me they rock.The Taboo Club - supporting The Mothers Earth Experiment @ The Dark Horse 13.07.18 / Ed King

First up tonight though, at this particularly generous free entry Friday night gig at The Dark Horse, is The Taboo Club – the new face of Rob Lilley and Josh Rochelle-Bates, now joined by Jack Ingaglia (guitar), Ben Oerton (sax/keys) and Aiden Price (drums).

Their first live gig together, there are some rehearsal room cobwebs being dusted down tonight, and by the time ‘Bible John’ comes tumbling off stage, led by Lilley’s deep vocals, we are in a red room of sultry intent. Nestled somewhere between the low lit bourbon dive bars of Harlem and an opiate pit of six string destruction that would make the Velvet Underground blush, The Taboo Club are tapestry of genres and influences – driven by guitar, but with tinges of jazz, sax, and keys, giving the wall of sound a deep lustre.

The Taboo Club - supporting The Mothers Earth Experiment @ The Dark Horse 13.07.18 / Ed KingAbsurdly promising, even if I am a little biased. The Taboo Club play the next Birmingham Review showcase on Saturday September 29th at The Victoria and we predict an interesting first time around the sun for this band – a tight ensemble with real depth. So stay alert, you listicles of music press future. More is sure to follow from The Taboo Club.

But back in the present, it’s time for Birmingham’s favourite space cadets to come in for landing. I’ve seen The Mothers Earth Experiment before, and they’re good. They’re tight. Polished psych rock. Musicians who know how to play, and who you get the feeling (I can only observe) really enjoy their time on stage together. At least I love watching their keyboard player.

The Mothers Earth Experiment @ The Dark Horse 13.07.18 / Ed King

But there’s something in their set tonight, and the front row, and the bass, and the shoulders that sway in that Nico kinda way. There’s something more. I’m engaged in a different way than before; perhaps it’s the blues rock, for whatever you or I make of that term. But it’s good, and a little ferocious. Two words I’m confident we all understand.

Frontman Mark Roberts pulls his face and eyes out over the crowd, as the band open with ‘Cool Down Mama’ and work backwards through their debut album. The combined exuberance of this six piece, who are probably classically trained (I have no idea but it feels like they could, or should, be) with high ideas and the balls to bring them to life, is unassailable.

The Mothers Earth Experiment @ The Dark Horse 13.07.18 / Ed KingI’m a little drunk and lazy as I write this (I recently adopted the stance of penning each review as soon as I get back. You know, whilst it’s ‘still fresh’. The photos on the other hand…) but I have an overwhelming urge to run across the bonnets of parked cars, or laugh. Or actually enjoy myself in public. There’s a deeper edge to The Mothers Earth Experiment tonight that I’m not erudite (sober) enough right now to adequately describe, but it keeps me in the crowd with a half jealous fix on stage. The man next to me agrees. We stop talking and watch. And dance, when the moments of tight self-control allow us.

Donald Trump would not agree. His name is mentioned more than a few times tonight, and not with compassion or without candour. But let’s face it, as we laugh at doom and the absurdity of such a close nuclear winter, the man is indeed “a cunt”. But with balloons and battle cries constantly thrown off stage we are unified at The Dark Horse tonight, on the very day that such monstrosity prepares themselves for dinner with the divine right of kings.The Mothers Earth Experiment @ The Dark Horse 13.07.18 / Ed King And in a further act of general good will, The Mothers Earth Experiment have been passing out NOT NORMAL – NO OK stickers until in the room is adorned with specs of yellow and black. A wonderful sight to see; bless everyone one stage and off. Click here for more on the NOT NORMAL – NO OK campaign.

But we’re nearing the end, my only friend, and the The Mothers Earth Experiment say sayonara with a new track before heading back to the cosmos – ‘Bliss’, which builds, folds, unfolds, and explodes off stage like a grenade wrapped in a cloud.The Mothers Earth Experiment @ The Dark Horse 13.07.18 / Ed King Bliss… For Spaceman 3 playing ‘Revolution’ on a particularly angry day perhaps; the shift from sweet jangles to sonic assault is almost rude… and so much fun. A startling denouement. No encore needed. Although The Mothers Earth Experiment had one planned, as the track listing I stole (it’s usually a journalist) told me was ‘Fortress’.

The rest of my night ends with random friends, strange new faces, stories of pet executions (lack of funds… ouch, you’ve got to love the fluctuating moral compass) and that unpleasant edge in Moseley I’m old enough to reference. Fuck you, I remember when this was all fields…

The Mother’s Earth Experiment at The Dark House, we give you four out of five stars, No one gets five. And I’m sure the letter you send home about this will be the talk of your family Christmas mailout. But I loved it; a great gig. And one that didn’t cost us a bean too.

So to the people of planet Earth, go out and purchase everything on The Mothers Earth Experiment merch stand and keep the world replete with good music. Also, keep Saturday September 29th free for The Taboo Club Showcase Gig with Birmingham Review at The Victoria. That is the judgement of music journalism. It has spoken. Pay no attention to the man behind the curtain. And considering tonight was a free entry gig, with copies of The Mothers Earth Experiment’s eponymous album being given away, I’d say it’s the very least we can do. 

For more on The Mothers Earth Experiment, visit www.themothersearthexperiment.wordpress.com

For more on The Taboo Club, visit www.facebook.com/TheTabooClubUK

The Taboo Club Showcase Gig with Birmingham Review will be held at The Victoria on Saturday 29th September. To find out more, and to be on the waiting list for when tickets are released, visit the Facebook Event Page by clicking here.

For more from Sonic Gun, including further event listings and online ticket sales, visit www.facebook.com/sonicgunconcerts

For more on The Dark Horse, including venue details and further event listings, visit www.darkhorsemoseley.co.uk

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NOT NORMAL – NOT OK is a campaign to encourage safety and respect within live music venues, and to combat the culture of sexual assault and aggression – from dance floor to dressing room.

To sign up to NOT NORMAL – NOT OK, click here. To know more about the NOT NORMAL – NOT OK sticker campaign, click here.

BPREVIEW: The Mothers Earth Experiment @ The Dark Horse 13.07.18

Words by Ed King

On Friday 13th July, The Mothers Earth Experiment play a free entry gig at The Dark Horse in Moseley – with support from The Taboo Club.

Doors open upstairs at ‘the horse’ from 8pm, with tickets costing NOTHING AT ALL YOU LUCKY MUSIC LOVING BAST*RDS – as presented by Sonic Gun. For direct information, visit the Facebook Event Page by clicking here.

They say Friday 13th is an auspicious day (“they talk a lot, don’t they…”) and The Mothers Earth Experiment are channelling whatever from wherever to feed the collective unconscious with some musical manna this weekend.

Always worth a stop, look and listen, The Mothers Earth Experiment have been pumping out their jazz, funk, and lava lamp tinged psych rock for a handful of years now. One of the more musically proficient bands we’ve come across on Brum’s live circuit, The Mothers Earth Experiment are a tight and intelligent six piece delivering ‘detailed sonic tapestries of dense psychedelic atmospheres and emotive melodies’ with a social-political message never too far behind. Committed to the cause of music. Plus, they’re lovely people. And the world needs lovely people.

But this weekend, The Mothers Earth Experiment are being extra good to us all. First up, they’re throwing a free gig. So no bank balances will suffer if you want to go out and get your psych rock wiggle on this weekend. Bless you gents.

Second up, The Mothers Earth Experiment are gifting ten free copies of their debut album as part of the promo for the gig – leaving a round of drinks and a lift home as the only acts of generosity left to give. To win a copy, all you’ve got to do is share their Facebook post about it – click here – and the winners will be announced via the band’s social media, with CDs ready for collection at The Dark Horse.

Sounds simple enough. But to celebrate the arrival of POTUS to the UK, The Mothers Earth Experience have tailored their competition to honour the illustrious floppy wig wearing war mongering celebrity obsessed egotistical megalomaniac. In the band’s own words:

‘And if you want a really big chance of winning something, remember I personally will buy something special for the person with the best plaque, t-shirt, sign etc that tells Donald Trump where to fucking go.’

The Mothers Earth Experiment were also quick to get behind the NOT NORMAL – NOT OK campaign,  which got launched this week to ‘encourage safety and respect within live music venues, and to combat the culture of sexual assault and aggression – from dance floor to dressing room.’ In an act of on and off stage solidarity, the band will be handing out NOT NORMAL – NOT OK stickers at their gig on Friday 13th July, asking people to wear one whilst at the venue and ‘show the perpetrators of sexual assault, violence, and misconduct that their actions will not be tolerated.’

“We at The Mothers Earth Experiment have been angered and horrified to hear of stories of sexual assault in the local scene. We’re getting behind the NOT NORMAL – NOT OK campaign to try and bring light to these horrific abuses of power – from danceflooor to dressing room. On Friday 13th July our gig coincides with Donald Trump arriving in the UK; a physical reminder that the very top echelons of society can still get away with “grabbing them by the pussy”.

We want to end this and although we may not be able to get Trump yet, we can sure as hell sort out our scene with enough support. So to all the people who have ever been taken advantage of, to all the people who have seen the other side of their friends, to all those who’ve been abused by someone with power over them, we can and will make a difference.”

Also appearing on the bill are The Taboo Club, the recently formed phoenix from the flames of the band Semantics – playing their first gig in their fresh new form. The Taboo Club has Joshua Rochelle-Bates and Rob Lilley at the helm, from the aforementioned, but also boasts an eclectic line up of solid sounds and musicians from across the musical spectrum – expect guitar, bass, sax, keys, and soaring walls of sonic bliss from a deluge of influences. But here a quick hello from the band themselves:

The Taboo Club have a lot of respect for The Mothers Earth Experiment, having known them on the local circuit for some time now, and we couldn’t think of anyone more fitting to support for our first gig. It’s really exciting to be playing live after having worked so hard as a new band.

We can’t wait for people to hear The Taboo Club too. It’s an ensemble of expressive and tight musicians playing amalgamations of different genres – songs that command attention but welcome intimacy. The sound is informed and shaped by our individual contributions, but with a jazz chemistry and other familiar yet strange things.”

It’s pretty stuff awesome too. Birmingham Review was privy to some rehearsals and we liked it so much we’ve booked The Taboo Club to play our next showcase gig – held at The Victoria on Saturday 29th September.

Tickets for The Taboo Club Showcase Gig with Birmingham Review are not on sale yet, but we’ve had a fair few people ask for reserves already (honestly, just shy of a quarter of the room so far) so jump over to the Facebook Event Page and stick your hand in the air.

Meanwhile, back in a warm and fuzzy corner of space somewhere near the third rock from the sun…

‘Cool Down Mama’ – The Mothers Earth Experiment

The Mothers Earth Experiment play a free gig at The Dark Horse on Friday 13th July, with support from The Taboo Club – as presented by Sonic Gun. For direct gig information, visit the Facebook Event Page by clicking here. 

For more on The Mothers Earth Experiment, visit www.themothersearthexperiment.wordpress.com

For more on The Taboo Club, visit www.facebook.com/TheTabooClubUK

The Taboo Club Showcase Gig with Birmingham Review will be held at The Victoria on Saturday 29th September. To find out more, and to be on the waiting list for when tickets are released, visit the Facebook Event Page by clicking here.

For more from Sonic Gun, including further event listings and online ticket sales, visit www.facebook.com/sonicgunconcerts

For more on The Dark Horse, including venue details and further event listings, visit www.darkhorsemoseley.co.uk

________

NOT NORMAL – NOT OK is a campaign to encourage safety and respect within live music venues, and to combat the culture of sexual assault and aggression – from dance floor to dressing room.

To sign up and join the NOT NORMAL – NOT OK campaign, click here. To know more about the NOT NORMAL – NOT OK sticker campaign, click here.