INTERVIEW: The Assist

Words by Ed King

“For me, this song was just about portraying a message that if you want to achieve something then it’s just a dream away.”

On Saturday 6th July, The Assist celebrated the launch of their new single, ‘It’s Just a Dream Away’, with a special headline show at The Sunflower Lounge in Birmingham – alongside George Pannell and Flake as support.

Launching their debut Lost EP back in August 2018, it’s been quite a year for Midlands indie pop rockers – with a steady flow of gigs across the UK underpinning an evolving sound and the singles to prove it.

There’s also been bit of a musical milestone abroad, as The Assist were invited on a six date tour across Russia with The Twang and Riscas – including a chance for the Walsall four piece to play a headline set at the Ural Night Music Festival in front of 12,000 strong audience.

Released on Friday 5th July, ‘It’s Just a Dream Away’ has already been picking up a fair amount of momentum and attention – to listen to ‘It’s Just a Dream Away’ click on the single artwork to your left, or the following highlighted links to stream it via Spotify or The Assist’s Soundcloud page.

And with The Assist‘s Lost EP finding a respectable place in both Spotify’s United Kingdom Top 50 and iTunes’ Top 10 Indie charts, alongside another track from their back catalogue lined up for the Made in Chelsea soundtrack, it’s not bad going for a band that once off the cuff described themselves as ‘council pop-rap-rock’.

There are plans already underway to release second EP, with another festival also in the offing – this time a little closer to home, when The Assist will stand at the top of the Smirnoff Presents Saturday night bill at Sheffield’s three day Tramlines music event on 20th July.

So, it looks set to be another busy 12months for The Assist – but don’t just take out word for it…

Ed King caught up with The Assist lead singer, Mikey Stanton, a few hours before their single launch party at The Sunflower Lounge on Saturday 6th July – click on the video link below to see the full interview with Birmingham Review.

Interview with Mikey Stanton from The Assist @ The Sunflower Lounge 06.07.19

The Assist released their latest single, ‘It’s Just a Dream Away’, on Friday 5th July – available to stream through Spotify, the band’s social media and Soundcloud page. For more on The Assist, visit www.facebook.com/TheAssistBand

The Assist headline the Smirnoff Presents Saturday stage Club Totem on 20th July, as part of this year’s Tramlines festival in Sheffield. For direct gig info, click here to visit the Facebook event page.

For more from Hey Honey, visit www.hey-honey.co.uk
For more on The Sunflower Lounge, including venue details and further event listings, visit www.thesunflowerlounge.com

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NOT NORMAL NOT OK is a campaign to encourage safety and respect within live music venues, and to combat the culture of sexual assault and aggression – from dance floor to dressing room.

To learn more about the NOT NORMAL NOT OK campaign, click here. To sign up and join the NOT NORMAL NOT OK campaign, click here.

If you have been affected by any of the issues surrounding sexual violence – or if you want to report an act of sexual aggression, abuse or assault – click here for information via the ‘Help & Support’ page on the NOT NORMAL NOT OK website.

THE GALLERY: Feeder @ O2 Academy 14.03.18

Feeder @ O2 Academy 14.03.18 / Phil Drury – Birmingham Review

 

 

 

Words by Eleanor Sutcliffe / Pics by Phil Drury

“Satisfying but damaging in the long run.”

This is how, on the walk to the O2 Academy, my friend described my life decisions. Worryingly, it applies to most aspects of myself – my career, university, my student diet (sorry mum). It also applies to my music taste. Once I discover a band I love I can very easily run their music into the ground by playing them on repeat, which is exactly what I did with Feeder’s Echo Park album after my dad played it to me when I was younger.

Sweet Little Machine – supporting Feeder @ O2 Academy 14.03.18 / Phil Drury – Birmingham ReviewSince then, I’ve viewed the band rather like how you’d see your distant relatives – comforting and nostalgic to begin with, but monotonous when listened to for hours on end. However, when Feeder announced a Best Of tour it only seemed fair to drop in and see if, after all these years, they still knew how to fire up a crowd.

Walking up to O2 Academy, I was stunned to see there was no queue. Had we come on the wrong day? Was security being surprisingly efficient on this particular Wednesday evening? Peeking our heads through the doors, we were greeted with a sight that would make even the most seasoned performer feel queasy – a half empty main room.Sweet Little Machine – supporting Feeder @ O2 Academy 14.03.18 / Phil Drury – Birmingham Review Undeterred, we grabbed a drink from the bar and wandered through the sparse crowd to catch the support act.

First on were Sweet Little Machine, who won their support slot through a competition with Kerrang! Unsurprising really, as they reminded me of a reincarnation of Green Day just with better hair. Their singer coaxed the room into multiple singalongs – hardly a laborious task, considering most of the songs sounded the same. And yet, their charming demeanour swayed both me and the crowd, with song titles such as ‘Dickwad Prickface’ resulting in inexplicable laughter.

Feeder @ O2 Academy 14.03.18 / Phil Drury – Birmingham ReviewIt’s clear to see that Feeder’s fanbase have not gone AWOL as we had predicted. On the contrary, as soon as Feeder took to the stage, the room suddenly swarmed with fans singing and dancing. Maybe booking 02 Academy’s main room wasn’t such a bad idea after all.

When Feeder announce a best of show, make yourselves comfortable – because you’re not leaving for a while. With a mammoth 24 song set you’re pretty much guaranteed to hear a song you know, even if you’re as forgetful and unobservant as I am.Feeder @ O2 Academy 14.03.18 / Phil Drury – Birmingham Review Of course, signature songs such as ‘Buck Rogers’ and ‘Just the Way I’m Feeling’ went down a treat, but so did Feeder’s new material such as ‘Figure You Out’ which made it midway into the main set.

Visually the show was incredible too, with three large screens displaying various video clips that reminded me, nostalgically, of the kaleidoscope style clips I used to watch on Windows media player when I growing up. For a main room show, it was surprisingly personal too.Feeder @ O2 Academy 14.03.18 / Phil Drury – Birmingham Review Feeder‘s frontman and singer, Grant Nicholas, let the crowd choose between ‘Crash’ and ‘Cement’, candidly explaining the stories behind some of the bands most famous songs, from the writing to memorable performances.

Finishing their encore with their now iconic track ‘Just A Day’, it was clear to see why Feeder are still as popular as they were back in the 90’s. With a room teeming with fans both young and old, their music is as addictive now as it ever was. Which means I’m back to playing Echo Park on repeat for the next six weeks. Again. 

 

 

 

Feeder @ O2 Academy 14.03.18 / Phil Drury – Birmingham Review

Feeder @ O2 Academy 14.03.18 / Phil Drury – Birmingham Review

Feeder @ O2 Academy 14.03.18 / Phil Drury – Birmingham Review

Feeder @ O2 Academy 14.03.18 / Phil Drury – Birmingham Review

Feeder @ O2 Academy 14.03.18 / Phil Drury – Birmingham Review

Feeder @ O2 Academy 14.03.18 / Phil Drury – Birmingham Review

Feeder @ O2 Academy 14.03.18 / Phil Drury – Birmingham Review

Feeder @ O2 Academy 14.03.18 / Phil Drury – Birmingham Review

Feeder @ O2 Academy 14.03.18 / Phil Drury – Birmingham Review

Feeder @ O2 Academy 14.03.18 / Phil Drury – Birmingham Review

Feeder @ O2 Academy 14.03.18 / Phil Drury – Birmingham Review

Feeder @ O2 Academy 14.03.18 / Phil Drury – Birmingham Review

Feeder @ O2 Academy 14.03.18 / Phil Drury – Birmingham Review

For more on Feeder, visit www.feederweb.com

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Sweet Little Machine – supporting Feeder @ O2 Academy 14.03.18 / Phil Drury – Birmingham Review

Sweet Little Machine – supporting Feeder @ O2 Academy 14.03.18 / Phil Drury – Birmingham Review

Sweet Little Machine – supporting Feeder @ O2 Academy 14.03.18 / Phil Drury – Birmingham Review

Sweet Little Machine – supporting Feeder @ O2 Academy 14.03.18 / Phil Drury – Birmingham Review

Sweet Little Machine – supporting Feeder @ O2 Academy 14.03.18 / Phil Drury – Birmingham Review

Sweet Little Machine – supporting Feeder @ O2 Academy 14.03.18 / Phil Drury – Birmingham Review

Sweet Little Machine – supporting Feeder @ O2 Academy 14.03.18 / Phil Drury – Birmingham Review

Sweet Little Machine – supporting Feeder @ O2 Academy 14.03.18 / Phil Drury – Birmingham Review

Sweet Little Machine – supporting Feeder @ O2 Academy 14.03.18 / Phil Drury – Birmingham Review

For more on Sweet Little Machine, visit www.soundcloud.com/sweetlittlemachine

For more from Kilimanjaro Live, including further event listings and online ticket sales, visit www.kilimanjarolive.co.uk

For more on the O2 Academy Birmingham, including venue details and further event listings, visit www.academymusicgroup.com/o2academybirmingham

 

BPREVIEW: Feeder @ O2 Academy 14.03.18

Feeder @ O2 Academy 14.03.18

Words by Ed King

On Wednesday 14th March, Feeder perform at the O2 Academy Birmingham – with support from Sheffield’s ‘one to watch’ pop/punk four piece, Sweet Little Machine. Doors open at 7pm, with tickets priced at £31.45 – as presented by Kilimanjaro Live. For direct gig info, including venue details and online ticket sales, click here. 

Formed in 1994, as Seattle’s SubPop phenomena let go of the rock reigns, Feeder wasted little time in establishing themselves in the decade’s maelstrom of new music – garnering a demo based deal from the Chrysalis subsidiary, The Echo Label, in the same year they started. No stranger to the trials, tribulations, and changing hands of the live music circuit, all three original members had been working musicians before Feeder finally brought them together, with the artistry and ethics needed for a new band to be taken seriously.

But everything good starts with graft, and after a solid couple of years touring and releasing singles, Feeder got their debut Swim EP on shelf in 1996. The band’s follow up release and debut album, Polythene, was lauded by the rock press, with Metal Hammer giving it the No1 spot on their annual albums chart and Kerrang! likewise at No6.

Feeder’s balloon continued to rise as their sophomore LP, Yesterday Went Too Soon, entered the UK charts at No8 – with three of the album’s four singles breaking the Top 40 (‘Paperfaces’, the forth single, reached No41). Then in 2001, Feeder released Echo Park, with the band’s third studio album entering the UK charts at No5, reaching Gold status, and allaying any industry concerns about their pocket filling potential. Ah, the joys of creative cash flow…

But Feeder’s commercial zenith would also be their darkest time, as between the release of Echo Park and the band’s most commercially successful album, Comfort in Sound, drummer and founding member Jon Lee committed suicide. Mark Richardson took over the skins for Feeder in 2002, staying with them until reformation of Skunk Anansie in 2009 and handing his sticks to Solihull born Karl Brazil.

A workhorse of British rock, over their two decade and counting career Feeder have released 10 studio albums – their latest, Arrow, being morphed into a 41 track double LP, with a collection of what encompasses nearly all of the band’s singles.

Feeder are now bringing their new and old material to stages across the UK with The Best of Feeder Tour, landing at the O2 Academy Birmingham on 14th March. And if you needed it, here’s a refresher from both sides of this particular rock rainbow.

‘Just the Way I’m Feeling’ – Feeder (from Comfort in Sound 2001)

‘Veins’ – Feeder (from Arrow 2016)

Feeder bring The Best of Feeder Tour to the O2 Academy Birmingham on Wednesday 14th March, with support from Sweet Little Machine – as presented by Kilimanjaro Live. For direct gig info, including venue details and online ticket sales, visit www.academymusicgroup.com/o2academybirmingham/events/1021733/feeder-best-tour-tickets 

For more on Feeder, visit www.feederweb.com

For more on Sweet Little Machine, visit www.soundcloud.com/sweetlittlemachine

For more from Kilimanjaro Live, including further event listings and online ticket sales, visit www.kilimanjarolive.co.uk

For more on the O2 Academy Birmingham, including venue details and further event listings, visit www.academymusicgroup.com/o2academybirmingham